It is expected that NTR’s upcoming film “Jai Lava Kusa” has a huge market and reports say that it may make a Rs.100 crore business before release. This movie has created a new hike in the market.
There are some of the films which have done 100 crore business in Telugu, in which Bahubali comes first for making the 100 crore business before its release. It was followed by other films like Pawan Kalyan “Sardar”, Chiranjeevi’s “Khaidi 150”, Allu Arjun’s “DJ” and Mahesh Babu’s “SPYder” that reached 100 crores before release which is due to the stardom. Prabhas’s Saaho will be expected to do more than Rs 200 crores pre-release business. NTR and Ram Charan are the rest of the star heroes who haven’t made huge pre-release business till now.
Even though director Bobby is not a big director, NTR’s stardom and high impact of JLK teaser made the movie to reach that mark. As per the reports, JLK is getting more offers than SPYder in mass areas and highest fan base Godavari districts. JLK’s theatrical rights already valued around 70 crores in the both the Telugu states.
NTR also has a huge market in the Karnataka and overseas which may be expected to be around 20 crores. This may not help to complete the 100 crore mark but when we include the satellite, dubbing, audio and digital rights this may not be a barrier. The presenters of the movie are expected to launch this film on September 21st.